Books description :
A new counterintuitive theory for how social networks influence the spread of behavior new social movements technologies and public health. Princeton university press is an independent publisher with close connections to princeton universityits mission is to disseminate scholarship within academia and society at large. Princeton university press brings scholarly ideas to the world we publish peer reviewed books that connect authors and readers across spheres of knowledge to advance. Through teaching and research we educate people who will contribute to society and develop knowledge that will make a difference in the world
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